The Sapphire retail brand was launched through its first flagship store at Dolmen Mall, Clifton, Karachi. Indeed ‘Sapphire’ is a collaborative venture between Pakistan’s leading manufacturers of high quality textile products, the Sapphire Group and fashion designer Khadijah Shah of Élan, who is the brands Creative Director. Inspiredby the rich culture and heritage of the East, the ready to wear brand features high quality, refined designer products at affordable prices.
The launch event itself included a fashion presentation showcasing a selection of Sapphire’s seasonal designs featuring models Amna Babar, Hira Tareen, Fia, Sana Ansari and FauziaAmanand was well attended by fashion industry stalwarts, celebrities and media personalities including: fashion designers Safinaz Muneer, Sadaf Jalil and Mohsin Ali of Sana Safinaz, Ayesha F. Hashwani, Adnan Pardesy, Umair Tabani of Sania Maskatiya, Wardha Saleem, SanamChaudhri, ZahirRahimtoola of Labels andNaushabaBrohi of Inaaya; jewellery designer ShehrzadRahimtoola; TV personalities Ayesha Omar, Ayesha Tammy Haq, SyraShahroz, PalwashayYousuf, Samra Arsalan Khan, AlishbaYousuf, Momal Sheikh, Shabbir Jan, Mira Ansari; photographers TapuJaveri, Arsalan Khan, Nadir Firoz Khan and Fayyaz Ahmed; musician Maha Ali Kazmi and stylists Maha Burney and Raana Khan to name a few. The event was managed by Amina and Anisa Rashid Khan of RAK Associates, with model styling by N-Pro, choreography by Fia, store design by team Architects Inc., digital support by Shopistan and public relations by Lotus.
On the collaboration and Sapphire store launch, Nabeel Abdullah, Director of Sapphire has said,“The idea was to bring a superior product into the Pakistani market, both in terms of quality and design. We are selling a ‘designer’ product at an affordable price for the consumer. With Sapphire Group’s manufacturing strength and Khadijah Shah’s beautiful design aesthetics, we hope to set a new standard in Pakistan’s fashion industry.”