PIQUE is fast emerging as the country’s leading current affairs magazine. In the span of just a year, it has pushed the envelope for what it means to be a general, composite magazine in Pakistan. Provocative yet thoughtful, exciting yet serious, light-hearted at times but never frivolous, Pique has had something for everyone, particularly its print subscribers, who get to read the content in an eye-catching design and printed on high quality glossy paper.
There is no issue that isn’t important. Though it is our coverage of politics and security issues that has attracted the most attention, the flair and zing in the coverage of arts, fashion, sports, information technology and off-beat features on a national and international issues have created a niche readership.
The range of special interviews — from politicians to comedians and bankers to film and sports stars (some of them global celebrities) — have been the envy of our competition. For instance, the only time Kapil Dev wrote for a Pakistani publication recently was for PIQUE.
Our satire section is particularly well-received as documented by our Internet usage statistics every month. There is no comfort zone nor has the magazine fallen into the groove of humdrum routine coverage the way other, more established publications have.
Pique has an impressive list of contributors. Hamid Mir, Dr Ayesha Siddiqa, Ejaz Haider, Dr Hassan Askari Rizvi, Fahd Hussein, Sana Bucha, Rahimullah Yousafzai, Rasul Bakhsh Rais, Dr Moeed Pirzada, Ramaswamy Mohan are among these and with people writing from the U.S. and Britain, the international roster is swelling, too.
The unique Guest Column has seen an interesting mix of Pakistanis home and overseas providing food for thought.
The print edition, in particular, has a valued readership. In addition to our ever-growing number of subscribers, complementary copies of the magazine are sent to all key members of the parliament in Islamabad and are also present at almost all key offices of the executive branch. They are also sent to key congressmen in the U.S. European legislatures are also covered every month as far as subscriptions go.
The excellent value for money –coupled with the quality readership–makes Pique a win-win deal, whether one is a subscriber or an advertiser.